Bestseller Creative Direction Project.

In the "Andy Tankmar x Jack & Jones Core" collection, we executed a clothing collaboration that extended its reach to 21 countries across the globe. Our involvement encompassed end-to-end services, including design creation, model selection, photography coordination, and the provision of creative direction. The collaboration yielded two remarkable collections, both of which experienced a significant demand, resulting in sold-out items in numerous retail outlets. This collaborative effort not only met its commercial objectives but also played a pivotal role in the successful rebranding of Jack & Jones.